Contents

1. Introduction

2. I. Main Body

   1. 1. Puma: Brand Heat for Sneakerheads

      Sarah Portway

   2. 2. Eastman: Textile Sustainability Marketing Practices

      Ajoy Sarkar

   3. 3. Sezzle: Scaling a Business as a Fintech Company

      Shelley E. Kohan; Beatriz Tourinho; and Bridget Lavery-Palmieri

   4. 4. Crate & Barrel Holdings: Building a Home with Purpose through a Modern Leadership Approach

      Shelley E. Kohan